Effective Date: November 16, 2024

Please read this Privacy Policy carefully to understand our policies and practices regarding your Personal Data (as defined below) and how we will treat it.

This Privacy Policy explains, how BABAYAGA Inc., owner of LovOn , including its subsidiaries and/or affiliates (collectively, "Company", "we" or "us") collects and process personal data, when end users (“user”, “user” or “you”) use LovOn application and Related Services (together the “Application” or “Services”).The Company is a data controller within the meaning of this Privacy Policy.

COLLECTION AND PROCESSING OF PERSONAL INFORMATION

When you use the Application, we collect certain personally identifiable information that can be used to identify you (“Personal Data”). We may ask you to provide the following Personal Data:Information about Your Use of the Services. These data include information about your activity within the Application, such as actions taken within the Services, in-app purchases data (payment identification number, the type and amount of a product, its price in your local currency, date and time of the purchase), subscriptions, advertising that you click on. Login information. All information generated from your login onto our Service.Information collected by third parties: Some information might be collected by third party SDKs in the Application. They may collect your IP address, cookies, unique device identifiers and alike. We do not collect this information ourselves and it is collected by the relevant third parties as data controllers. This information is only shared so as to allow the Application to operate. If you do not want to share this information you should adjust your device privacy settings to “do not track”.

PROCESSING OF PAYMENT INFORMATION

Our Services include in-app purchases, e.g. subscriptions. If you want to make an in-app purchase, you may do this with the help of in-app payment system provided by the Application Platforms (either Google Play managed by Google Inc. or AppStore managed by Apple Inc.) and integrated in the Application. The in-app payment system is managed by the Application Platforms administrations or its authorized partners. Under no circumstances does the Company collect or process any information related to your payment instrument, such as bank card number, its validity term or your name as written on it.

SHARING OF PERSONAL DATA WITH THIRD PARTIES

For the purposes of analytics and advertising, we may use services and solutions provided by third parties. Such parties may process data on our behalf and the respective technical solutions represent a part of the Services. Any transfer of your Personal Data is based on a written agreement, and we make sure such a third party complies with the applicable data protection regulations. Such third parties process Personal Data in accordance with their own privacy policies.In certain cases, we may transfer information about you to other third parties (for example, independent personal data controllers), if we are obliged or allowed to do so by applicable laws. If it is the case, we transfer such information while adhering to applicable personal data protection laws.If the Company is involved, whether in whole or in part, in a merger, sale, acquisition, divestiture, restructuring, reorganization, dissolution, bankruptcy or other change of ownership or control, we may transfer Personal Data, together with business assets, to another company. In this case the respective notification will be available on the web-page of the Privacy Policy.We also may transfer your Personal Data to a third party in the following cases:· if we need so to protect our legal rights, our end users, business parties or other interested parties;· if we need so to enforce our agreements with you;· if we need so to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing.The Service may permit interactions between the Service and a third-party website or service (e.g. Facebook, Twitter or alike), such as enabling you to "like" a product on our Service or "share" content to other websites or services. If you choose to "like" or "share" content on the Service or to otherwise post information from or via the Service to a third party's website, service, feature or application, that information will become public and the third party may have access to information about you and your use of our Service.

PURPOSES TO PROCESS PERSONAL DATA

We process Personal Data for the following purposes:· to provide and maintain the Services, make the Services available to you if you switch devices or temporarily stop using the Services, as well as to manage everyday business activity related to the Services.· to manage and protect the Services (e.g. to collect analytics, test, support end users, report illegal activity, etc.).· to communicate with you with regard to your inquiries submitted to our support team.· to analyze how you use the Services in order to plan further development of the Services, keep the Services updated and improve them.· to advertise our Services.

DURATION OF PERSONAL DATA PROCESSING

We retain all Personal Data for as long as you use the Application and 24 months after you stop using it. If you do not use the Application for 24 continuous months, we erase your Personal Data from our data base, as well as request the same erasure from any third party, whom your Personal Data may have been transferred to. We may erase your Personal Data earlier if we do not need to process such data anymore.If it is legally required that we retain your Personal Data for longer period for whatever purpose as stated in the applicable law, we will retain your Personal Data for the period determined by the law. We will immediately erase your Personal Data after such period expires or if the legal duty to retain such Personal Data is repealed.We may retain your Personal Data longer only in case such Personal Data have been duly anonymized. After anonymization the data are not considered Personal Data, as the end user (the data subject) is no longer identifiable.Please, take into account that erasure of Personal Data is irretrievable. After your Personal Data have been erased, you will not be able to exercise the right to access, the right to erasure, the right to rectification or the right to data portability.PERSONAL DATA OF CHILDRENWe are a general audience service and do not use the Service to knowingly collect personal information from children under the age of thirteen (13) that requires parental notice and consent under the Children's Online Privacy Protection Act ("COPPA") without such parental consent. In fact, if you are under 16 years of age, you are not permitted to use the Service and should not send any information about yourself to us through the Service.In the event that we become aware that we have collected personal information from any child, we will dispose of that information in accordance with COPPA and other applicable laws and regulations. If you are a parent or guardian and you believe that your child under the age of 13 has provided us with personal information without COPPA-required consent, please contact us by email at [email protected]

RIGHTS WITH REGARD TO YOUR PERSONAL DATA

Under the applicable data protection regulation, if you are a citizen of the EU and fall within the scope of a data subject, you are entitled to the following rights:Right of access. You have the right to access your Personal Data, which we process;Right of rectification (correction). You have the right to ask us to replace any inaccurate data about you with accurate data. If you think that the data we process are incomplete for the purpose of processing as stated in this Privacy Policy, you may ask us to complete your Personal Data accordingly;Right to erasure (deletion). You have the right to ask us to completely delete your Personal Data;Right to object. You have the right to object to processing of your Personal Data for the purpose of direct marketing;Right to restriction of processing. Please, be informed that this right may be exercised only in a situation set forth in Article 18 of General Data Protection Regulation 2016/679;Right to data portability. You have the right to ask us to receive the Personal Data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller.

PRIVACY SETTINGS ON YOUR DEVICE

If you want to adjust the privacy settings of your device, please, take the following steps:iOS operating system: enable Limit Ad Tracking on iOS by opening “Settings,” then tapping on “Privacy,” then “Advertising”, and sliding the Limit Ad Tracking switch to “On”.Android operating system: opt out of Ads Personalization on Android by opening “Settings”, then tapping “Google”, then “Ads”, then enable the switch next to “Opt out of Ads Personalization”.

COLLECTION AND PROCESSING OF PERSONAL DATA FOR ANALYTICAL PURPOSES

In order to analyze various aspects of the Application and its functioning, we need to collect and process certain information with regard to your interaction with the Application. Such information includes your location data, information about your device and advertising data. It may also comprise information about errors of the Services. For this purpose, we may use technologies and solutions provided by third parties – our analytical partners. We may integrate such technologies into the Application and our partners process the data on our behalf to provide us with analytics.Processing data for analytical purposes is based on a legitimate interest of the Company – analyzing data about the Application for commercial purposes. Analytics helps us to provide better services to users, update and develop the Services. For example, we may use such information in order to fix errors of the Application, evaluate demographic composition of our users, determine what features to add to the Application or whether we need to translate it into another language.

SECURITY AND MONITORING